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R&P Design Reich & Petch

R&P Design

Creating Curiosity. Delivering Impact.

Creating Curiosity.
Delivering Impact.
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Canada

1867 Yonge Street
Suite 1100
Toronto, ON
M4S 1Y5
+1 416.480.2020

United States

530 Seventh Avenue
M2 - Unit 20
New York, NY
10018
+1 212.929.6060

Receive insights and company updates from R&P delivered straight to your inbox. Sign up for the newsletter.

We respect your privacy and we will never send you unwanted emails or distribute your email address to anyone else. You can manage your email preferences at any time.

Canada

1867 Yonge Street
Suite 1100
Toronto, ON
M4S 1Y5
+1 416.480.2020

United States

530 Seventh Avenue
M2 - Unit 20
New York, NY
10018
+1 212.929.6060

Creating Curiosity.
Delivering Impact.

About Us

We are
R&P.

Founded in 1987, Reich&Petch is an international multidisciplinary design firm. Our work influences how people learn, interact, experience and ultimately understand the world around them. Through our open and collaborative process, we make content accessible through memorable design. We turn ideas into engaging environments and transform opportunities into results.

More than delivering design, we deliver impact.

We work with museums, institutions, cultural organizations, corporations, agencies and attractions, creating projects of all sizes from 250 to 250,000 square feet. We love working with those who aspire to make an impact on the global stage.

R&P consists of a group of companies, including: Reich&Petch Architects Inc; Reich&Petch Design International; and Reich&Petch Design International (US) Inc.

Services

Our
services

  • Architecture & Interior Design
  • Exhibit design
  • Master planning
  • Graphic design
  • Interpretive signage Design
  • Multimedia direction
  • Design-Build

Architecture & Interior Design

We design extraordinary buildings, spaces and places that transform the fabric of the city and the location.

Exhibit design

We believe that the experiences we create can change how people act and interact, and ultimately how they see and understand the world.

Master planning

We design with the future in mind, creating strategies that reflect each projects’ goals, the intended impact and future legacy.

Graphic design

Today’s consumers are overwhelmed with information. We create graphics to communicate stories, messages and intended values effectively and beautifully.

Interpretive signage Design

We create environmental graphic solutions that amplify the spatial environment as an extension of the brand and architecture. Graphics help visitors navigate the context, the environments and their journey overall.

Multimedia direction

We use media to create an environment, designing experiences for a particular audience. From the creation of media treatments and design briefs, we select, coordinate, and manage media production companies to ensure a perfect final result.

Design-Build

We develop holistic design-build teams to provide clients with a one-stop-shop for all aspects of a project from planning to final installation.

What We Do

Making human
connections
through design.

Our work helps define and express our clients’ goals, messages and objectives. Through design we give shape to people’s perspectives and experience of a brand, fulfilling our clients’ mission of creating inspiring, engaging environments. We create curiosity and deliver impact.

Who We Are

We're a firm of
designers, thinkers,
and makers.

We were founded as an architectural practice. Since then, we’ve become an integrated studio of architects, designers, facility planners, and technologists. But we are more than our diverse professions. We’re strategic thinkers who understand that great design is the key to effective communication, and the key to delivering impactful results.

It takes more than creativity, intelligence and meticulous attention to detail to excel in the global business of design. It takes dedication to leadership. We are proud to introduce the experts shaping our work.

  • Principals
  • Associates
  • Project Management
  • Design & Technology
  • Architecture & Interior Design
  • Graphic Design & Content Development
  • Admin & Business Development
  • Lauren Dando

    Lauren
    Dando

    Marketing Specialist

    Lauren has worked as a Marketing Specialist in architecture and design for 20+ years. After studying journalism in Toronto, she relocated to Melbourne working in such fields as film, television and architecture and design before returning to Toronto. Apart from work, Lauren enjoys films, crossword puzzles and cycling around Toronto.

    “My favourite Reich&Petch project is the award-winning Smithsonian Institution: Hall of Fossils. With amazing exhibits chronicling billions of years of biological history, it also features unparalleled universal design elements allowing visitors to access, understand and enjoy the space to the greatest extent possible.”

  • Aaron Borchardt

    Aaron
    Borchardt

    Designer
    MArch, Dip.Arch, BSc Arch

    Aaron is a detail-oriented designer that provides idea generation, visioning, and design on all his projects. He develops designs that ensure the content and messaging of each project is reflected in all design features. Outside of work he enjoys biking and is an avid photographer.

    “Since joining R&P, I’ve enjoyed developing environments that are interactive public spaces. It’s exciting to be part of a team that develops projects such as Aga Khan Museum’s The Moon: A Voyage Through Time because of their ability to inspire, stimulate and encourage learning and curiosity for the world, and universe, we live in.”

  • Emily Mak

    Emily
    Mak

    Designer
    MA Exhibit Design, BFA.Arch

    Emily is an experienced exhibit designer with a background in architectural and interior design that has focused on visitor experience. Her experience ranges from global retail design and large-scale hospitality venues to children’s museums and historic visitor centers. She believes that powerful spatial design comes from the details and the stories within them.

    “I found the introduction to Aga Khan Museum’s The Moon: A Voyage Through Time a great play in spatial and exhibit design. It teased visitors through the use of light and shadow, created a mystical feeling that brings out our curiosity, and is both poetic and elegant. “

  • Bianca Caldas

    Bianca
    Caldas

    Executive Assistant
    BA , Psychology

    Bianca provides administrative support to two Principals, is trusted to prepare many of the project administration needs, and works closely with the Business Development and Marketing Department to prepare and organize initiatives to gain company growth. Outside of work, you’ll find Bianca exploring new restaurants or on an outdoor adventure.

    “As an outdoor enthusiast, the Sporting Life Yorkdale store is one of my favorite R&P projects. From the nature themed design to it’s modern displays, it is one of my favourite stores to visit at Yorkdale Mall. I absolutely love their lodge-like seating area and their artsy overheads, it’s stunning!”

  • Ben Mitchell

    Ben
    Mitchell

    Designer
    DipAD Graphic Design

    Ben is a seasoned designer in brand, retail display, and public spaces now focusing his career objectives in the field of environmental graphic design. His passion for designing public spaces stem from his interest in new experiences and the living world. Ben likes to play guitar and listen to records.

    “Because of my fascination with Space and Science Fiction, the Aga Khan Museum’s The Moon: A Voyage Through Time inspired me to look into a career at R&P. It is interesting to see the moon through perspectives of faith, science and the arts and I loved the striking finale – a scaled version of the moon.”

  • Manu Sharma

    Manu
    Sharma

    Designer
    M.arch, B.arch

    Manu’s strong computational skills and knowledge of digital space makes him an exceptional designer across various architectural fields. After graduating McGill University, He has designed for both advanced architectural projects and art installations. Due to his wandering spirit, Manu is often on the lookout for a new adventure in the city.

    “The Moon: A Voyage Through Time was a fascinating exhibition that sparked both my interest and curiosity. The articulated spaces spectacularly used the captivity of the moon to convey the rich history and knowledge of Islamic art. A visit to this exhibit led me to ambitiously achieve a position as a designer with Reich&Petch.”

  • James Nguyen

    James
    Nguyen

    Designer
    BAS

    While studying at Carleton University, James developed an interest in the interaction between people and architecture and creating meaningful experiences through design. His passion for architecture sparked an interest in photography. When he isn’t designing, you’ll find him hiking or exploring the streets with his camera in hand.

    “As an explorer, I’m always trying to find unique moments within architectural spaces that highlight the interactions between people and design. I found that the Fort York Visitor Center is one such example. It offered a dynamic and immersive space that resonated with the Bentway while also pushing forward the narrative of Toronto.”

  • Jovana Randjelovic

    Jovana
    Randjelovic

    Business Development Coordinator
    BA, MArch RIBA

    Jovana comes from an architectural background with an undergraduate degree from UofT and graduate degree from the Glasgow School of Art. She previously worked for the Lateral Office’s Canadian Pavilion at the 55th Venice Biennale, Woodford Sheppard Architecture, and Dubbeldam Architecture & Design. Jovana enjoys techno music and watching the Great British Bakeoff.

    “Having grown up routinely reading The Little Prince, I have always been fascinated by the narratives that could potentially unfold in outer space. The Aga Khan Museum’s The Moon: A Voyage Through Time exhibit feels inspirational in much the same way—merging art, science and the awe inspiring beauty of the moon into one experience.”

  • Cathy Lazo

    Cathy
    Lazo

    Senior Designer
    BID, ARIDO, IDC, NCIDQ

    Cathy is a Registered Interior Designer with over 10 years’ experience at R&P. She analyzes the clients’ goals and objectives to create design solutions that are unique, compelling, and attractive as well as both functional and safe. Cathy is committed to her project work; she even gave up eating calamari for three months when she worked on Science North’s Creatures of the Abyss.

    “Working closely with Pauline on Deep Time, I was able to be involved in all aspects of exhibit design and management, developing a real understanding of a gallery’s complexity. This added insight has allowed me to be an even better designer and manager for future projects.”

  • Andrew Moussa

    Andrew
    Moussa

    Designer
    BDes

    Andrew has applied his design skills by providing brand direction for various companies through logo and advertising design, and identity guidance. One of Andrew’s greatest assets is empathy, allowing him to carefully consider and create for a specific user’s viewpoint. To keep his ideas flowing, Andrew likes to go jogging and hiking in his spare time.

    “While working on signage and interactive installations for the Musquash Estuary, I enjoyed the opportunity to contribute at various developmental stages of the project. R&P’s design process has taught me the value of planning ahead and evaluating retrospectively throughout a project.”

  • Cassandra Maddela

    Cassandra
    Maddela

    Executive Assistant
    BFA

    While Cassandra is technically an executive assistant to our senior principals, she can often be found assisting the entire team in a number of different ways. She handles scheduling, ordering, and travel arrangements, and generally keeps things in order around the office. Her artistic abilities as a painter make her the perfect uniting force in an office filled with creative minds.

    “The ROM’s Schad Gallery of Biodiversity is one of my favorites at the museum. The varied representation of species coupled with the message of humanity’s impact on the environment is very poignant.”

  • Deepa Sarin

    Deepa
    Sarin

    Associate, Controller
    CGA

    As an Associate and Corporate Controller at R&P, Deepa is responsible for the controllership and financial reporting activities at the firm. Her understanding of the architectural and exhibit design business enables her to communicate effectively with clients, consultants, and suppliers. With over 20 years’ experience at R&P, Deepa is also able to anticipate and resolve problems you didn’t even know you had.

    “A few years ago while in DC, I had the opportunity to visit the Smithsonian’s Museum of Natural History and I was amazed by the inspiring design and creative work done by R&P in the Hall of Human Origins.

  • Emilio Genovese

    Emilio
    Genovese

    Senior Designer
    RGD, DipDes

    Prior to joining the R&P team in 2018, Emilio worked at the Royal Ontario Museum for 18 years where he designed and produced exhibitions of all sizes and types. Considered a true museum “insider,” he is committed to bringing creativity and innovation to the forefront for museums everywhere. Emilio is a very talented designer focused on developing meaningful, visitor-first exhibition experiences.

    “Working on the Aga Khan Museum’s The Moon: A Voyage Through Time, it was interesting to see the universal human connection that the exhibition created between science, and historical and contemporary Islamic art.”

  • Evan Brock

    Evan
    Brock

    Designer
    BArch

    Evan is a multi-disciplinary designer trained in architecture who works to embrace the unique challenges of each project, aiming to transform concepts into beautiful and functional spaces.  He takes an active role through all facets of the design process and still somehow finds the time and energy to bike to work every day.

    “The Royal Aviation Museum of Western Canada has been a great opportunity to thoughtfully design for an exquisite and fascinating collection of aircraft. I look forward to taking the next steps to see this project through.”

  • Fang-Pin Lee

    Fang-Pin
    Lee

    Senior Designer
    BArch, BSc

    Fang has been a design leader of the R&P team for 20 years. She was a staff designer for the Royal Ontario Museum for 10 years, and is a graduate of MIT. Fang’s strength lies in her ability to coalesce complex content into beautiful installations that create visceral and meaningful connections for visitors.

    “I knew when I heard about Deep Time that I had to work on it with R&P. This exhibit has been my dream job. We have put a tremendous effort into the project to support its higher purpose: presenting the interconnectedness of life and our planet.”

  • Heather Aitken

    Heather
    Aitken

    Researcher & Content Coordinator
    BA Anth

    Heather’s anthropology and museum studies background, together with her strong analytical, organizational, and multi-tasking skills have been put to good use in her content coordination and research support role at R&P. Heather's mantra: ‘If museums are boring, you’re doing it wrong.’

    “Due to my experience on other major Natural History projects, I have the expertise to provide interpretation, curatorial, and content support to the Master Planning and Concept Development phase for the exhibits renewal at the Delaware Museum of Natural History. I’m looking forward to seeing our collective vision come alive.”

  • Jordan Zettel

    Jordan
    Zettel

    Technologist
    DipArchTech

    With 11 years’ experience at R&P and over two decades of experience in the construction and design industries, Jordan is a key member of our team. His poly-mathematic knowledge of STEM fields, as well as his interest in aeronautics and its history have been invaluable on R&P's various science, technology, and aviation projects.

    “Nation to Nation stands out as an impactful project. As the technical detailing lead, providing dynamic solutions to diverse problems was a challenging experience requiring the application of a wide array of my skills.”

  • Kazumi Liu

    Kazumi
    Liu

    Designer
    DipIntDes, ARIDO

    Kazumi is an Interior Designer with over ten years’ experience. At R&P, she focuses on the firm’s retail, office space, and custom interiors projects. Kazumi focuses on the project vision by driving the design forward. Outside of the firm, Kazumi spends a lot of time outdoors, enjoying camping and snowshoeing in the winter.

    “Much of my time in the past few years at R&P has been spent working on the Sporting Life roll-out program. Over multiple projects, I’ve had the pleasure of honing my skills from schematic design all the way through to construction. It’s continues to be both a challenging and rewarding experience.”

  • Len Soccolich

    Len
    Soccolich

    Senior Designer
    BID cum laude

    Len has more than three decades of experience in the planning, design, and implementation of immersive and interactive exhibitions. His affinity for three-dimensional, interpretive storytelling and integration of content, media, and architecture, coupled with strong project management skills ensures on-time and on-budget delivery of memorable visitor experiences. Len divides his spare time between tinkering with vintage European automobiles and playing the bass guitar.

    “Dinosaurs hold an inherent appeal for visitors, but it’s always a challenge to present such dramatic fossils in context. Yale Peabody Museum’s extensive natural history collection presents a new challenge of once again telling the story of dinosaurs in innovative and engaging ways.”

  • Tony Reich

    Tony
    Reich

    Senior Principal
    ARCHITECT, FRAIC, RIBA, DipArch

    A registered architect, Tony formed R&P in 1987 with Whit Petch. He has led hundreds of projects, cultivating more than 40 years of international experience as both an exhibit designer and architect. His broad experience makes him an exceptional team leader with the keen ability to equally motivate and inspire staff, collaborators, and clients. He has a deep love for museum collections and is an avid vintage toy collector, with a large collection of model car toys.

    “The large multi-gallery international museum projects, like the World Museum Liverpool widened the firm’s experience and exposure in international markets, producing world class and timeless design solutions. They remain as relevant and popular for both locals and tourists.”

  • Whit Petch

    Whit
    Petch

    Senior Principal
    ARCHITECT, Barch, FRAIC, AIA (Int’l Assoc.)

    Whit is a registered architect and fellow of the Royal Architectural Institute of Canada. He is a founding Principal of Reich&Petch with more than 40 years of international design experience as an architect, exhibit designer, and project manager. His work includes a variety of museum, gallery, exhibition, and visitor attractions. As an aviation and military history buff, Whit has enjoyed the many opportunities to work on both aviation and military projects at R&P.

    “Our experience with Casino Niagara was instrumental in R&P’s development of strategies and design process that enables R&P as design team managers to effectively deliver high quality, cost effective design in very aggressive time frames.”

  • Stephen Petri

    Stephen
    Petri

    Senior Principal
    BES, BArch

    In 1997, Stephen joined R&P and in 2008, became a Principal at the firm. As former Head of Exhibit Design at the Royal Ontario Museum, his skill is in his ability to elevate projects from beautiful and functional to unique, unforgettable, and timeless. With a bespoke style of dress that emphasizes his highly creative and design-focused personality, Stephen stands out in any room he walks into.

    “Being able to create museums around the world was a significant turning point. To be entrusted to create the National Museum of Saudi Arabia was especially revealing: how interesting it was and how we were able to excel, for the Museum. The project opened so many doors, and still does.”

  • Molly Montgomery

    Molly
    Montgomery

    Senior Designer
    RGD, BA, AOCAD

    Molly is a Registered Graphic Designer with over 15 years of experience in print, web, and environmental graphic design. Molly’s strong fine arts background makes her adept at conceptualizing dynamic and innovative design solutions. With an active creative mind, Molly refuses to succumb to the distraction of social media and avoids using her smartphone unless absolutely necessary.

    “I grew up in Washington, DC and would frequently visit the Smithsonian National Museum of American History. I have lots of memories of the Museum and its collections, so working on Entertaining America feels like I’ve come full circle.”

  • Niki Reich

    Niki
    Reich

    Associate, Director of Marketing & Business Development
    BFA

    Niki drives the success of R&P by sourcing business development opportunities and evaluating an opportunity's potential to create long-term value. She has been with R&P for over ten years working closely with the firm’s designers as well as outside partners, developing strategic business development initiatives that will take R&P into the future. Niki has also strategically developed plans of her own to travel the world.

    “Conceptual projects like the Popular Culture Museum Master Plan are particularly stand-out unique learning experiences, since we got to bring the whole R&P team together to brainstorm, push our creative limits, and let the design process unfold.”

  • Gonzalo Martinez Jr.

    Gonzalo
    Martinez Jr.

    Associate, Senior Technologist
    DipArchTech

    Gonzalo is an Associate at R&P, focusing on a broad range of exhibit design and architectural projects. Since joining in 2005, he has become an integral member of the firm, contributing his extensive experience in project management, contract documentation, and contract administration. Gonzalo consistently applies rigor to all project phases, while effectively overseeing production staff and our consultant teams.

    “What is impactful for me is the opportunity to be involved in projects from concept design all the way through to successful completion and seeing people enjoy the beautiful spaces we have helped bring to life, such as the R5 Lounge at Fallsview.”

  • Monica Santos

    Monica
    Santos

    Designer
    BArch

    With her architectura background, Monica has worked with exhibition designers and fabricators for over 15 years, gaining a comprehensive understanding of the industry. Monica’s attention to detail and ability to research and resolve complex technical issues has been invaluable at R&P. Her favorite phase of any project is seeing a design brought from paper to life.

    “Evolution at TIFF was a journey through the mind of Cronenberg. We used every day materials in unconventional and scenographic ways, resulting in an intriguing yet cool display showcasing the surreal world of acclaimed movies like ‘The Fly’ and more.”

  • Natalie Carroll

    Natalie
    Carroll

    Designer
    DipAD Graphic Design

    Natalie is a dedicated graphic designer who uses her attention to detail to produce the highest quality work. Prior to joining the R&P team, she developed her invaluable skillset for creating engaging visitor experiences while working at the Royal Ontario Museum. She strives to learn something new and fascinating from every project she works on.

    “Beyond Human Limits was a fun project where we could be creative with the design. Because we were creating an immersive kid-friendly environment, we were given a lot of freedom. I loved learning about extreme sports and the athletes featured within the exhibit.”

  • Pauline Dolovich

    Pauline
    Dolovich

    Principal
    ARCHITECT, BES, BArch, MRAIC, LEED GA

    Pauline is a registered architect, project manager, and exhibit designer who has been an essential member of the R&P team since 1998 and Principal for over 7 years. Engaged in the design world on many fronts, Pauline is also on the board for a number of cultural organizations, working to promote the concepts of accessibility to the larger museum community.

    “The Smithsonian’s Hall of Mammals was where I was first introduced to designing exhibits for natural history museums, a focus I have since maintained for 20 years. I have had the pleasure to work with the Smithsonian once again to redesign their new Deep Time Fossil Hall. Working with NMNH has been a truly remarkable experience.”

  • Rudra Chauhan

    Rudra
    Chauhan

    Designer
    BID

    A graduate of Ryerson’s School of Interior Design, Rudra contributes to R&P’s undertakings as a designer and 3D visualizer, working on an array of project types with a focus on conceptual design. He strives to produce elegant, atmospheric, and compelling visuals to communicate the underlying essence of a design project – an ambition that he transfers into his personal architectural and urban photography pursuits.

    “Working on Yale Peabody Museum has transformed my perspective of design. It has helped me to transition from working within the context of traditional design to the varied complexities inherent in exhibit design.”

  • Mark Catchpole

    Mark
    Catchpole

    Senior Technologist
    DipArchTech

    Since joining R&P in 1999, Mark has taken on many project roles, including senior technical reviewer, design team management, project coordination, production, supervision, and administration of contracts. He is a valued technical resource to design teams across all project types.

    “Unique, complex projects like the Canadian Chancery in the Middle East are what I enjoy.  Dynamically working with the client and consultant team through viable, solution-based discussions was necessary for this international project.”

  • Vivien Chow

    Vivien
    Chow

    Senior Designer
    BDes (Hons)

    With over 10 years of experience in Environmental Graphic Design, Vivien prides herself in developing strong conceptual graphic solutions that are aesthetically captivating, approachable, and accessible to the client's end user. Vivien is a powerhouse both in the office and out. Whether it's tennis, volleyball, or a spur-of-the-moment pizza tour, Vivien is always on the go.

    “Toronto Zoo’s Panda Interpretive Centre was one of the most memorable projects of my career. It ran smoothly with few bumps or mishaps, and was the first of many projects where I held a lead role to showcase my creative potential.”

  • York Wong

    York
    Wong

    Accounting Assistant
    DipCompProg

    York joined the R&P team in 2006, bringing many years of experience in accounting for a number of different industries, including the Four Seasons Hotel. York takes on multiple vital tasks at the firm, such as generating monthly disbursement invoices to clients and coordinating between clients and project managers. York stays ahead of the game by getting up at the crack of dawn to swim every morning.

    “It’s the beautiful and impressive multi-gallery international projects like Hong Kong Heritage Museum that remind me of the global and far-reaching impact of R&P’s designs.”

Values

How we
work

  • Relationships
  • Understanding
  • Purpose

Relationships

We bring intellect and emotional intelligence to our work. We focus on building seamless client relationships based on trust, confidence, and collaboration. The relationships we build with clients are the foundation of our business; our clients’ success is our success.

Understanding

Curiosity is in our DNA. We listen, ask questions and research to bring design insight to our clients, with a full understanding of each project’s potential. With genuine enthusiasm and awareness we build engaging and inspiring design experiences, fostering curiosity and human connections between our clients and their customers.

Purpose

We don’t have a single design style, because every project deserves a unique solution. For all of our projects, we use insights and our proven, proprietary process to purposefully create with just one goal: Delivering impact.

New on
the blog

Reich&Petch Announces Completion of Deep Time on SEGD's Member News

By Vivien Chow
November 20, 2019

Deep Time featured in RGD's Member Showcase

By Pauline Dolovich
November 4, 2019

Get in
touch

We live to design. If you have an idea you’d like to get off the ground, we want to hear about it.

Canada

1867 Yonge Street
Suite 1100
Toronto, ON
M4S 1Y5
+1 416.480.2020

United States

530 Seventh Avenue
M2 - Unit 20
New York, NY
10018
+1 212.929.6060

Receive insights and company updates from R&P delivered straight to your inbox. Sign up for the newsletter.

We respect your privacy and we will never send you unwanted emails or distribute your email address to anyone else. You can manage your email preferences at any time.

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