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R&P Design Reich & Petch

R&P Design

Creating Curiosity. Delivering Impact.

Creating Curiosity.
Delivering Impact.
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Canada

1867 Yonge Street
Suite 1100
Toronto, ON
M4S 1Y5
+1 416.480.2020

United States

530 Seventh Avenue
M2 - Unit 20
New York, NY
10018
+1 212.929.6060

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We respect your privacy and we will never send you unwanted emails or distribute your email address to anyone else. You can manage your email preferences at any time.

Canada

1867 Yonge Street
Suite 1100
Toronto, ON
M4S 1Y5
+1 416.480.2020

United States

530 Seventh Avenue
M2 - Unit 20
New York, NY
10018
+1 212.929.6060

Creating Curiosity.
Delivering Impact.

About Us

We are
R&P.

Founded in 1987, Reich&Petch is an international multidisciplinary design firm. Our work influences how people learn, interact, experience and ultimately understand the world around them. Through our open and collaborative process, we make content accessible through memorable design. We turn ideas into engaging environments and transform opportunities into results.

More than delivering design, we deliver impact.

We work with museums, institutions, cultural organizations, corporations, agencies and attractions, creating projects of all sizes from 250 to 250,000 square feet. We love working with those who aspire to make an impact on the global stage.

R&P consists of a group of companies, including: Reich&Petch Architects Inc; Reich&Petch Design International; and Reich&Petch Design International (US) Inc.

Services

Our
services

  • Architecture & Interior Design
  • Exhibit design
  • Master planning
  • Graphic design
  • Interpretive signage Design
  • Multimedia direction
  • Design-Build

Architecture & Interior Design

We design extraordinary buildings, spaces and places that transform the fabric of the city and the location.

Exhibit design

We believe that the experiences we create can change how people act and interact, and ultimately how they see and understand the world.

Master planning

We design with the future in mind, creating strategies that reflect each projects’ goals, the intended impact and future legacy.

Graphic design

Today’s consumers are overwhelmed with information. We create graphics to communicate stories, messages and intended values effectively and beautifully.

Interpretive signage Design

We create environmental graphic solutions that amplify the spatial environment as an extension of the brand and architecture. Graphics help visitors navigate the context, the environments and their journey overall.

Multimedia direction

We use media to create an environment, designing experiences for a particular audience. From the creation of media treatments and design briefs, we select, coordinate, and manage media production companies to ensure a perfect final result.

Design-Build

We develop holistic design-build teams to provide clients with a one-stop-shop for all aspects of a project from planning to final installation.

What We Do

Making human
connections
through design.

Our work helps define and express our clients’ goals, messages and objectives. Through design we give shape to people’s perspectives and experience of a brand, fulfilling our clients’ mission of creating inspiring, engaging environments. We create curiosity and deliver impact.

Who We Are

We're a firm of
designers, thinkers,
and makers.

We were founded as an architectural practice. Since then, we’ve become an integrated studio of architects, designers, facility planners, and technologists. But we are more than our diverse professions. We’re strategic thinkers who understand that great design is the key to effective communication, and the key to delivering impactful results.

It takes more than creativity, intelligence and meticulous attention to detail to excel in the global business of design. It takes dedication to leadership. We are proud to introduce the experts shaping our work.

  • Principals
  • Associates
  • Project Management
  • Design & Technology
  • Architecture & Interior Design
  • Graphic Design & Content Development
  • Admin & Business Development
  • Maryam Babaei

    Maryam
    Babaei

    Executive Assistant
    B.A

    Maryam has worked in executive administration for the past 8 years, gaining technical skills in communication, finance, and planning. Her role at R&P is to organize and maintain office operation. Outside of the office, she enjoys scenic hikes and travelling the world.

    “Being of Iranian heritage, I enjoy learning about my culture at the Aga Khan Museum. I particularly liked The Moon: A Voyage Through Time exhibit because of the amazing imagery. Working at R&P gives me the opportunity to see the exhibition design process from start to finish.”

  • Aaliyah Mitchell-Harris

    Aaliyah
    Mitchell-Harris

    Museum Admin Assistant
    B.A, M.A

    With a background in museum studies, Aaliyah (Anissa) has worked in the industry for 5 years, gaining technical skills in collections and project management, curatorial practice, and data analysis. Her role is to review and input project specifications for the R&P design team. In her spare time, she is an avid reader, painter, and long-distance runner.

    “The Smithsonian Institution has been a household name in my family for many years. My favourite project has to be the Entertainment Nation gallery due to the time and attention paid to the differing genres of media (music, film, television, etc.) throughout history. Having the opportunity to work for R&P and get behind-the-scenes experience working on several projects, has been a dream.”

  • Dania Al-Sa’d

    Dania
    Al-Sa’d

    Designer
    BID

    A graduate of the Sheridan College Interior Design Program, Dania is a Junior Designer and 3D visualizer at Reich&Petch. She strives to create interior spaces that are engaging, innovative, and at the cutting edge of design. Outside of work, Dania bakes cakes and enjoys documentaries.

    “I find meaning in spaces that aim to create impact and tell stories through design & visitor experience. For this reason and for my passion in animals, I loved the NHMLA’s Age of Mammals Gallery. The gallery successfully teaches the importance of animals and how they contribute to our planet.”

  • Tracy Ho

    Tracy
    Ho

    Senior Designer
    B.Arch

    Tracy has over 10 years of experience designing interiors for public spaces, hospitality, and retail stores – projects in which the guest experience plays a key role. She has produced many local favorites in Toronto and the GTA, which Tracy enjoys while playing a tourist in her own city.

    “As an existing City of Toronto landmark, the Hot Docs Ted Rogers Cinema has been an interesting project to work on. Being involved in the design from conception, I’ve enjoyed learning about the building’s history, and turning it into a new and fresh destination for future generations”.

  • Ken Ng

    Ken
    Ng

    Designer
    BID

    Ken is a skilled designer that specializes in interior design visualizations and has worked on a number of international projects throughout his career. He also has an interest in philosophy and lives by the motto “know thyself.”

    “While growing up in Hong Kong, I often visited the Hong Kong Heritage Museum with my family to learn about the history of my city. I’m glad to now be part of an exhibition team to help educate the next generation in the same way it had taught me.”

  • Mojan Javid

    Mojan
    Javid

    Marketing Designer
    B.Des

    Mojan is a passionate Graphic Designer with versatile experience in print, web and publishing. She is now using her skills to support the firm’s marketing and new business initiatives. She expresses herself through her hobbies in baking and mixed media art.

    One of the projects that I am really fascinated about is Entertainment Nation at the Smithsonian’s National Museum of American History because I had the opportunity to see the exhibit develop from initial concept sketches to opening. It has been an incredible journey.

  • Samantha Kilpatrick

    Samantha
    Kilpatrick

    Marketing Coordinator
    BA, MMST

    Samantha is a former museum audience insight analyst, communicator, and project coordinator. As Marketing Coordinator at R&P, she brings her knowledge of visitor research to the firm’s strategic pursuits. In her free time, she can be found designing Dungeons and Dragons campaigns or knitting.

    A lifelong Torontonian, I grew up visiting and working on R&P projects without even knowing it, as a visitor volunteer and employee. I have fond memories of leading kindergarten classes through the ROM: Biodiversity Gallery, helping them make connections between the different kinds of life on display and inspiring awe and wonder of the natural world.

  • Ed Witvoet

    Ed
    Witvoet

    Senior Design Detailer
    BA

    Ed has a diverse background in design, fabrication, and production projects, ranging from theatre to tradeshow and museum exhibits. He enjoys the challenge of bringing projects to a successful completion, has a keen eye for detail, and high work standards. Ed is an enthusiastic cyclist having toured coast to coast across Canada and the USA.

    “I’ve always been drawn to museums as a place of intrigue, history, and learning. Working on the Royal Aviation Museum of Western Canada celebrating Manitoba’s contribution to aviation history was a joy collaborating with a talented team from R+P.”

  • Peter Lam

    Peter
    Lam

    Associate, Senior Designer
    BES, MArch, OAA

    Peter Lam is an Associate, Senior Designer and Licensed Architect. He has over 15 years in design and management experience in the culture, hospitality and retail sectors. With experience in all design and build stages, He is adept at bringing brand strategies and communication plans to life while considering the demands of budgets, site conditions and schedules.

    “Nation to Nation was a pleasure to work on. It was a creative challenge to present the political and fragile tensions between the government and the indigenous people thoughtfully and with sensitivity using a rich collection of artifacts, maps and images in the iconic building by Canadian architect Douglas Cardinal.

  • Ben Mitchell

    Ben
    Mitchell

    Designer
    DipAD Graphic Design

    Ben is a seasoned designer in brand, retail display, and public spaces now focusing his career objectives in the field of environmental graphic design. His passion for designing public spaces stem from his interest in new experiences and the living world. Ben likes to play guitar and listen to records.

    “Because of my fascination with Space and Science Fiction, the Aga Khan Museum’s The Moon: A Voyage Through Time inspired me to look into a career at R&P. It is interesting to see the moon through perspectives of faith, science and the arts and I loved the striking finale – a scaled version of the moon.”

  • Manu Sharma

    Manu
    Sharma

    Designer
    M.arch, B.arch

    Manu’s strong computational skills and knowledge of digital space makes him an exceptional designer across various architectural fields. After graduating McGill University, He has designed for both advanced architectural projects and art installations. Due to his wandering spirit, Manu is often on the lookout for a new adventure in the city.

    “The Moon: A Voyage Through Time was a fascinating exhibition that sparked both my interest and curiosity. The articulated spaces spectacularly used the captivity of the moon to convey the rich history and knowledge of Islamic art. A visit to this exhibit led me to ambitiously achieve a position as a designer with Reich&Petch.”

  • Cathy Lazo

    Cathy
    Lazo

    Associate, Senior Designer
    BID, ARIDO, IDC, NCIDQ

    Cathy is an Associate and Registered Interior Designer with over 10 years’ experience at R&P. She analyzes the clients’ goals and objectives to create design solutions that are unique, compelling, and attractive as well as both functional and safe. Cathy is committed to her project work; she even gave up eating calamari for three months when she worked on Science North’s Creatures of the Abyss.

    “Working closely with Pauline on Deep Time, I was able to be involved in all aspects of exhibit design and management, developing a real understanding of a gallery’s complexity. This added insight has allowed me to be an even better designer and manager for future projects.”

  • Deepa Sarin

    Deepa
    Sarin

    Associate, Controller
    CGA

    As an Associate and Corporate Controller at R&P, Deepa is responsible for the controllership and financial reporting activities at the firm. Her understanding of the architectural and exhibit design business enables her to communicate effectively with clients, consultants, and suppliers. With over 20 years’ experience at R&P, Deepa is also able to anticipate and resolve problems you didn’t even know you had. 

    “A few years ago while in DC, I had the opportunity to visit the Smithsonian’s Museum of Natural History and I was amazed by the inspiring design and creative work done by R&P in the Hall of Human Origins.

  • Emilio Genovese

    Emilio
    Genovese

    Senior Designer
    RGD, DipDes

    Prior to joining the R&P team in 2018, Emilio worked at the Royal Ontario Museum for 18 years where he designed and produced exhibitions of all sizes and types. Considered a true museum “insider,” he is committed to bringing creativity and innovation to the forefront for museums everywhere. Emilio is a very talented designer focused on developing meaningful, visitor-first exhibition experiences.

    “Working on the Aga Khan Museum’s The Moon: A Voyage Through Time, it was interesting to see the universal human connection that the exhibition created between science, and historical and contemporary Islamic art.”

  • Evan Brock

    Evan
    Brock

    Designer
    BArch

    Evan is a multi-disciplinary designer trained in architecture who works to embrace the unique challenges of each project, aiming to transform concepts into beautiful and functional spaces.  He takes an active role through all facets of the design process and still somehow finds the time and energy to bike to work every day.

    “The Royal Aviation Museum of Western Canada has been a great opportunity to thoughtfully design for an exquisite and fascinating collection of aircraft. I look forward to taking the next steps to see this project through.”

  • Fang-Pin Lee

    Fang-Pin
    Lee

    Senior Designer
    BArch, BSc

    Fang has been a design leader of the R&P team for 20 years. She was a staff designer for the Royal Ontario Museum for 10 years, and is a graduate of MIT. Fang’s strength lies in her ability to coalesce complex content into beautiful installations that create visceral and meaningful connections for visitors.

    “I knew when I heard about Deep Time that I had to work on it with R&P. This exhibit has been my dream job. We have put a tremendous effort into the project to support its higher purpose: presenting the interconnectedness of life and our planet.”

  • Jordan Zettel

    Jordan
    Zettel

    Technologist
    DipArchTech

    With 11 years’ experience at R&P and over two decades of experience in the construction and design industries, Jordan is a key member of our team. His poly-mathematic knowledge of STEM fields, as well as his interest in aeronautics and its history have been invaluable on R&P’s various science, technology, and aviation projects.

    “Nation to Nation stands out as an impactful project. As the technical detailing lead, providing dynamic solutions to diverse problems was a challenging experience requiring the application of a wide array of my skills.”

  • Kazumi Liu

    Kazumi
    Liu

    Designer
    DipIntDes, ARIDO

    Kazumi is an Interior Designer with over ten years’ experience. At R&P, she focuses on the firm’s retail, office space, and custom interiors projects. Kazumi focuses on the project vision by driving the design forward. Outside of the firm, Kazumi spends a lot of time outdoors, enjoying camping and snowshoeing in the winter.

    “Much of my time in the past few years at R&P has been spent working on the Sporting Life roll-out program. Over multiple projects, I’ve had the pleasure of honing my skills from schematic design all the way through to construction. It’s continues to be both a challenging and rewarding experience.”

  • Len Soccolich

    Len
    Soccolich

    Senior Designer
    BID cum laude

    Len has more than three decades of experience in the planning, design, and implementation of immersive and interactive exhibitions. His affinity for three-dimensional, interpretive storytelling and integration of content, media, and architecture, coupled with strong project management skills ensures on-time and on-budget delivery of memorable visitor experiences. Len divides his spare time between tinkering with vintage European automobiles and playing the bass guitar.

    “Dinosaurs hold an inherent appeal for visitors, but it’s always a challenge to present such dramatic fossils in context. Yale Peabody Museum’s extensive natural history collection presents a new challenge of once again telling the story of dinosaurs in innovative and engaging ways.”

  • Tony Reich

    Tony
    Reich

    Senior Principal
    ARCHITECT, FRAIC, RIBA, DipArch

    A registered architect, Tony formed R&P in 1987 with Whit Petch. He has led hundreds of projects, cultivating more than 40 years of international experience as both an exhibit designer and architect. His broad experience makes him an exceptional team leader with the keen ability to equally motivate and inspire staff, collaborators, and clients. He has a deep love for museum collections and is an avid vintage toy collector, with a large collection of model car toys.

    “The large multi-gallery international museum projects, like the World Museum Liverpool widened the firm’s experience and exposure in international markets, producing world class and timeless design solutions. They remain as relevant and popular for both locals and tourists.”

  • Whit Petch (In Memoriam)

    Whit
    Petch

    Senior Principal
    ARCHITECT, Barch, FRAIC, AIA (Int’l Assoc.)

    Whit was a registered architect and fellow of the Royal Architectural Institute of Canada. He was a founding Principal of Reich&Petch with more than 40 years of international design experience as an architect, exhibit designer, and project manager. His work includes a variety of museums, galleries, exhibitions, and visitor attractions. As an aviation and military history buff, Whit enjoyed the many opportunities to work on both aviation and military projects at R&P.

    “Our experience with Casino Niagara was instrumental in R&P’s development of strategies and design process that enables R&P as design team managers to effectively deliver high quality, cost effective design in very aggressive time frames.”

    Remembering Whit Petch

  • Stephen Petri

    Stephen
    Petri

    Senior Principal
    BES, BArch

    In 1997, Stephen joined R&P and in 2008, became a Principal at the firm. As former Head of Exhibit Design at the Royal Ontario Museum, his skill is in his ability to elevate projects from beautiful and functional to unique, unforgettable, and timeless. With a bespoke style of dress that emphasizes his highly creative and design-focused personality, Stephen stands out in any room he walks into.

    “Being able to create museums around the world was a significant turning point. To be entrusted to create the National Museum of Saudi Arabia was especially revealing: how interesting it was and how we were able to excel, for the Museum. The project opened so many doors, and still does.”

  • Molly Montgomery

    Molly
    Montgomery

    Senior Designer
    RGD, BA, AOCAD

    Molly is a Registered Graphic Designer with over 15 years of experience in print, web, and environmental graphic design. Molly’s strong fine arts background makes her adept at conceptualizing dynamic and innovative design solutions. With an active creative mind, Molly refuses to succumb to the distraction of social media and avoids using her smartphone unless absolutely necessary.

    “I grew up in Washington, DC and would frequently visit the Smithsonian National Museum of American History. I have lots of memories of the Museum and its collections, so working on Entertaining America feels like I’ve come full circle.”

  • Niki Reich

    Niki
    Reich

    Associate, Director of Marketing & Business Development
    BFA

    Niki drives the success of R&P by sourcing business development opportunities and evaluating an opportunity’s potential to create long-term value. She has been with R&P for over ten years working closely with the firm’s designers as well as outside partners, developing strategic business development initiatives that will take R&P into the future.

    “Conceptual projects like the Popular Culture Museum Master Plan are particularly stand-out unique learning experiences, since we got to bring the whole R&P team together to brainstorm, push our creative limits, and let the design process unfold.”

  • Gonzalo Martinez Jr.

    Gonzalo
    Martinez Jr.

    Associate, Senior Technologist
    DipArchTech

    Gonzalo is an Associate at R&P, focusing on a broad range of exhibit design and architectural projects. Since joining in 2005, he has become an integral member of the firm, contributing his extensive experience in project management, contract documentation, and contract administration. Gonzalo consistently applies rigor to all project phases, while effectively overseeing production staff and our consultant teams.

    “What is impactful for me is the opportunity to be involved in projects from concept design all the way through to successful completion and seeing people enjoy the beautiful spaces we have helped bring to life, such as the R5 Lounge at Fallsview.”

  • Monica Santos

    Monica
    Santos

    Designer
    BArch

    With her architectura background, Monica has worked with exhibition designers and fabricators for over 15 years, gaining a comprehensive understanding of the industry. Monica’s attention to detail and ability to research and resolve complex technical issues has been invaluable at R&P. Her favorite phase of any project is seeing a design brought from paper to life.

    “Evolution at TIFF was a journey through the mind of Cronenberg. We used every day materials in unconventional and scenographic ways, resulting in an intriguing yet cool display showcasing the surreal world of acclaimed movies like ‘The Fly’ and more.”

  • Natalie Carroll

    Natalie
    Carroll

    Designer
    DipAD Graphic Design

    Natalie is a dedicated graphic designer who uses her attention to detail to produce the highest quality work. Prior to joining the R&P team, she developed her invaluable skillset for creating engaging visitor experiences while working at the Royal Ontario Museum. She strives to learn something new and fascinating from every project she works on.

    “Beyond Human Limits was a fun project where we could be creative with the design. Because we were creating an immersive kid-friendly environment, we were given a lot of freedom. I loved learning about extreme sports and the athletes featured within the exhibit.”

  • Pauline Dolovich

    Pauline
    Dolovich

    Principal
    ARCHITECT, BES, BArch, MRAIC, LEED GA

    Pauline is a registered architect, project manager, and exhibit designer who has been an essential member of the R&P team since 1998 and Principal for over 7 years. Engaged in the design world on many fronts, Pauline is also on the board for a number of cultural organizations, working to promote the concepts of accessibility to the larger museum community.

    “The Smithsonian’s Hall of Mammals was where I was first introduced to designing exhibits for natural history museums, a focus I have since maintained for 20 years. I have had the pleasure to work with the Smithsonian once again to redesign their new Deep Time Fossil Hall. Working with NMNH has been a truly remarkable experience.”

  • Vivien Chow

    Vivien
    Chow

    Associate, Senior Designer
    BDes (Hons)

    With over 10 years of experience in Environmental Graphic Design, Vivien prides herself in developing strong conceptual graphic solutions that are aesthetically captivating, approachable, and accessible to the client’s end user. Vivien is a powerhouse both in the office and out. Whether it’s tennis, volleyball, or a spur-of-the-moment pizza tour, Vivien is always on the go.

    “Toronto Zoo’s Panda Interpretive Centre was one of the most memorable projects of my career. It ran smoothly with few bumps or mishaps, and was the first of many projects where I held a lead role to showcase my creative potential.”

  • York Wong

    York
    Wong

    Accounting Assistant
    DipCompProg

    York joined the R&P team in 2006, bringing many years of experience in accounting for a number of different industries, including the Four Seasons Hotel. York takes on multiple vital tasks at the firm, such as generating monthly disbursement invoices to clients and coordinating between clients and project managers. York stays ahead of the game by getting up at the crack of dawn to swim every morning.

    “It’s the beautiful and impressive multi-gallery international projects like Hong Kong Heritage Museum that remind me of the global and far-reaching impact of R&P’s designs.”

Values

How we
work

  • Relationships
  • Understanding
  • Purpose

Relationships

We bring intellect and emotional intelligence to our work. We focus on building seamless client relationships based on trust, confidence, and collaboration. The relationships we build with clients are the foundation of our business; our clients’ success is our success.

Understanding

Curiosity is in our DNA. We listen, ask questions and research to bring design insight to our clients, with a full understanding of each project’s potential. With genuine enthusiasm and awareness we build engaging and inspiring design experiences, fostering curiosity and human connections between our clients and their customers.

Purpose

We don’t have a single design style, because every project deserves a unique solution. For all of our projects, we use insights and our proven, proprietary process to purposefully create with just one goal: Delivering impact.

New on
the blog

ROM’s new vibrant and immersive exhibit: Dawn of Life

By Cathy Lazo
December 8, 2021

Awards won for Smithsonian’s David H. Koch Hall of Fossils - Deep Time

By Pauline Dolovich
December 7, 2021

Get in
touch

We live to design. If you have an idea you’d like to get off the ground, we want to hear about it.

Canada

1867 Yonge Street
Suite 1100
Toronto, ON
M4S 1Y5
+1 416.480.2020

United States

530 Seventh Avenue
M2 - Unit 20
New York, NY
10018
+1 212.929.6060

Receive insights and company updates from R&P delivered straight to your inbox. Sign up for the newsletter.

We respect your privacy and we will never send you unwanted emails or distribute your email address to anyone else. You can manage your email preferences at any time.