The
Design

For the design, R&P wanted to highlight Deloitte’s corporate culture as a respectable leading corporate entity, but also as an innovative and enjoyable progressive working environment. To accomplish this, a visual language was developed where contemporary letterforms are peeled or folded back to reveal fun, bright patterns. This is applied to a number of wayfinding elements. The most noteworthy of which are the floor numbers. These super-scaled, prominent sculptural numerals were made from brake-formed aluminum and folded open to reveal the pattern. The dimensionality of these pieces pushes the boundaries between art and

wayfinding design because they integrate with the interior architectural elements while act as beacons across the workspace. Bright green sculptural arrows incorporated into directional signage also echo this visual language. Simple, concise messaging, pictograms, tactile lettering and braille throughout help to break down the barriers of language, and cognitive abilities. Pictograms were each customized, representing different spaces from quiet zones to a unique treadmill icon for one of the most in-demand workstations.