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创造好奇心。传递影响力。

创造好奇心。
传递影响力。
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Canada

1867 Yonge Street
Suite 1100
Toronto, ON
M4S 1Y5
+1 416.480.2020

United States

530 Seventh Avenue
M2 - Unit 20
New York, NY
10018
+1 212.929.6060

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Canada

1867 Yonge Street
Suite 1100
Toronto, ON
M4S 1Y5
+1 416.480.2020

United States

530 Seventh Avenue
M2 - Unit 20
New York, NY
10018
+1 212.929.6060

史密森尼化石馆

Overview

“深度时光”探索了地球上37亿年的生命和全球变化。它赋生命予700多种化石,同时以独特和意想不到的方式将跨学科的多种科学家的收藏和专业知识整合到一起。它还说明了人类为何是进化力量的结果,以及我们如何影响全球变化和地球的未来。该画廊预计将成为世界上访问量最大的画廊之一,未来十年将吸引超过5000万游客。

Details

Client
史密森尼学会国家自然历史博物馆
Project
大卫H.科赫化石馆 – “深度时光”
Size
3 sq. ft.
Scope
展览设计, 平面设计
Location
美国华盛顿特区
Year Completed
2019
Budget
$1

Impact

Fossils
700
Annual Museum Visitation
6 Million
Custom Murals/ Illustrations/Images
+1,000
Media Interactives
11
Touchable models
48

The
Goal

The gallery anticipates drawing over 50 million people during the next decade. It is the centerpiece of a seven-year effort, comprising over 31,000 square feet of gallery space, 700 fossils and a project budget of $110 million dollars.

The gallery has a broad perspective, helping visitors learn from the past and understand global change over time. The exhibits integrate collections and knowledge from many departments of the museum, including Paleobiology, Mineral Sciences, Botany, Entomology, Vertebrate Zoology, Invertebrate Zoology, and Anthropology.

Unlike virtually every other palaeontology exhibit, The Hall illustrates how humans are a result of the forces of evolution, and how we are currently affecting global change and the Earth’s future. A major challenge of the project was working with the museum to translate and illustrate 3.7 billion years of biological history and global collections, within a 31,000 sf exhibit. The design of the gallery was developed concurrently with the restoration of the heritage architecture.

Photo courtesy of Miguel Montalvo
Photo courtesy of Miguel Montalvo
Photo courtesy of Miguel Montalvo

The
Design

Reich&Petch had the honor of winning the public international competition to design Deep Time. Having created many other award-winning natural history exhibitions, R&P sought to advance a new perspective and design experience, engaging visitors in new ways by expressing relevant messages for today’s world. The gallery content is expansive and ambitious; including fossil collections that span more than half a billion years, with some of the most exquisitely preserved fossils on earth.

The narrative welcomes contemporary audiences to better understand the history of life on Earth using large charismatic fossil specimens, immersive environments, sculptures, miniature environmental models, videos and a circulation path that is a walk-through of the evolution of life on earth. It is a dense space teeming with the power of life, buoyed by the unrelenting forces of evolution.

The magnificent central space of the gallery was designed as an open thoroughfare for visitors to circulate and navigate the specimens. It is arranged as a rapid descent into deep time, starting from the recent past at the main entry at the Museum Rotunda.

Along the central spine of the gallery, 10 distinct areas illustrate different geological eras moving backwards in time (from Quaternary to Cretaceous to Jurassic, and so on). Fossil skeletons, plants and other organisms that lived in each era are highlighted. Models, murals, bronze casts and sculptures, interactive media, images, text and videos help visitors understand life in the ancient past. With over 6 million visitors per year, opportunities for visitor interaction had to be abundant and robust, and space needed to be generous.

The continuous flow of life and time is one of the most important concepts of the Hall, reinforced throughout the interpretive spaces with colorful, sculptural graphic installations, expressing key messages at each platform. At specific points, exhibits are disrupted by dramatic, sculptural Extinction Walls. The design expresses the central message: Life flows powerfully forward; dramatic extinctions disrupt and life re-sets– but is never the same.

Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian

The
Result

The opportunity to create a new gallery for dinosaurs and fossils at the Smithsonian Institution only comes once every few generations. The historic hall, originally from 1911, has been entirely renovated. The exhibition, Deep Time, highlights 4.6 billion years of global change on Earth.

“After such a long process with so many people involved, it was actually better than I imagined it could be. This exhibit will stop people in their tracks.”
-Matt Currano, Curator of Dinosauria

Reich + Petch was responsible for overall art direction and creative direction. Yet the design expression celebrates the work of literally hundreds of artists, sculptors, filmmakers, writers, modelmakers, lighting designers, muralists, fabricators engineers, architects, acoustic consultants and many others. This team, along with the Smithsonian’s curators, scientists, technicians and artists uses skill and artistry to integrate complex messages and dense displays to create a gallery without parallel. The result is five galleries, across seven disciplines, including 700 specimens, and the integration of multimedia and intricate graphics. The vital process of peer review, script review and visitor evaluation ensured accuracy and scientific rigor. The content has shaped the design to such an extent that the design itself is a pure journey through the content; deep, thoughtful, hopeful, and beautiful.

  • Dinosaurs roamed the planet for 165 million years… not since they died off have they ever looked so good. Tom Costello
    NBC's Today Show

史密森尼化石馆

Details

Client
史密森尼学会国家自然历史博物馆
Project
大卫H.科赫化石馆 – “深度时光”
Size
3 sq. ft.
Scope
展览设计, 平面设计
Location
美国华盛顿特区
Year Completed
2019
Budget
$1

Overview

“深度时光”探索了地球上37亿年的生命和全球变化。它赋生命予700多种化石,同时以独特和意想不到的方式将跨学科的多种科学家的收藏和专业知识整合到一起。它还说明了人类为何是进化力量的结果,以及我们如何影响全球变化和地球的未来。该画廊预计将成为世界上访问量最大的画廊之一,未来十年将吸引超过5000万游客。

Impact

Fossils
700
Annual Museum Visitation
6 Million
Custom Murals/ Illustrations/Images
+1,000
Media Interactives
11
Touchable models
48

The
Goal

The gallery anticipates drawing over 50 million people during the next decade. It is the centerpiece of a seven-year effort, comprising over 31,000 square feet of gallery space, 700 fossils and a project budget of $110 million dollars.

The gallery has a broad perspective, helping visitors learn from the past and understand global change over time. The exhibits integrate collections and knowledge from many departments of the museum, including Paleobiology, Mineral Sciences, Botany, Entomology, Vertebrate Zoology, Invertebrate Zoology, and Anthropology.

Unlike virtually every other palaeontology exhibit, The Hall illustrates how humans are a result of the forces of evolution, and how we are currently affecting global change and the Earth’s future. A major challenge of the project was working with the museum to translate and illustrate 3.7 billion years of biological history and global collections, within a 31,000 sf exhibit. The design of the gallery was developed concurrently with the restoration of the heritage architecture.

Photo courtesy of Miguel Montalvo
Photo courtesy of Miguel Montalvo
Photo courtesy of Miguel Montalvo

The
Design

Reich&Petch had the honor of winning the public international competition to design Deep Time. Having created many other award-winning natural history exhibitions, R&P sought to advance a new perspective and design experience, engaging visitors in new ways by expressing relevant messages for today’s world. The gallery content is expansive and ambitious; including fossil collections that span more than half a billion years, with some of the most exquisitely preserved fossils on earth.

The narrative welcomes contemporary audiences to better understand the history of life on Earth using large charismatic fossil specimens, immersive environments, sculptures, miniature environmental models, videos and a circulation path that is a walk-through of the evolution of life on earth. It is a dense space teeming with the power of life, buoyed by the unrelenting forces of evolution.

The magnificent central space of the gallery was designed as an open thoroughfare for visitors to circulate and navigate the specimens. It is arranged as a rapid descent into deep time, starting from the recent past at the main entry at the Museum Rotunda.

Along the central spine of the gallery, 10 distinct areas illustrate different geological eras moving backwards in time (from Quaternary to Cretaceous to Jurassic, and so on). Fossil skeletons, plants and other organisms that lived in each era are highlighted. Models, murals, bronze casts and sculptures, interactive media, images, text and videos help visitors understand life in the ancient past. With over 6 million visitors per year, opportunities for visitor interaction had to be abundant and robust, and space needed to be generous.

The continuous flow of life and time is one of the most important concepts of the Hall, reinforced throughout the interpretive spaces with colorful, sculptural graphic installations, expressing key messages at each platform. At specific points, exhibits are disrupted by dramatic, sculptural Extinction Walls. The design expresses the central message: Life flows powerfully forward; dramatic extinctions disrupt and life re-sets– but is never the same.

Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian

The
Result

The opportunity to create a new gallery for dinosaurs and fossils at the Smithsonian Institution only comes once every few generations. The historic hall, originally from 1911, has been entirely renovated. The exhibition, Deep Time, highlights 4.6 billion years of global change on Earth.

“After such a long process with so many people involved, it was actually better than I imagined it could be. This exhibit will stop people in their tracks.”
-Matt Currano, Curator of Dinosauria

Reich + Petch was responsible for overall art direction and creative direction. Yet the design expression celebrates the work of literally hundreds of artists, sculptors, filmmakers, writers, modelmakers, lighting designers, muralists, fabricators engineers, architects, acoustic consultants and many others. This team, along with the Smithsonian’s curators, scientists, technicians and artists uses skill and artistry to integrate complex messages and dense displays to create a gallery without parallel. The result is five galleries, across seven disciplines, including 700 specimens, and the integration of multimedia and intricate graphics. The vital process of peer review, script review and visitor evaluation ensured accuracy and scientific rigor. The content has shaped the design to such an extent that the design itself is a pure journey through the content; deep, thoughtful, hopeful, and beautiful.

  • Dinosaurs roamed the planet for 165 million years… not since they died off have they ever looked so good. Tom Costello
    NBC's Today Show
Photo courtesy of Miguel Montalvo
Photo courtesy of Miguel Montalvo
Photo courtesy of Miguel Montalvo
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Photo courtesy of the Smithsonian
Projects 史密森尼化石馆